Sasha Hoffman’s love of robotics, travel and automating archaic processes has guided her career from creating the world’s first cargo-carrying personal robot to leading IPOs for major technology companies. She has been featured in Wired, Bloomberg, WSJ, Boston Globe, UK's The Gadget Show, Fox, TechCrunch, and more. Most recently she spearheaded a new innovation division for Piaggio Group (makers of Vespa) called Piaggio Fast Forward. As Chief Operating Officer, she was tasked with creating new forms of transportation that utilized semi-autonomous functionality to better move people and goods around 21st century cities. With no prior experience in the industry, she designed and launched the world’s first consumer robot that follows a human carrying up to 45 pounds of cargo called Gita in under 1.5 years. Prior to this she sold a travel startup, led business development for Plastiq, a venture-backed fintech company that has raised $72mm in funding, and worked as an Investment Banker at Goldman Sachs and Lehman Brothers.
Early in her career Sasha consulted for multiple restaurant groups, helping them implement tablets for ordering, designing growth hacking strategies for social media, forging collaborations with influencers to generate traffic and buzz, and creating loyalty programs. She used these strategies long before theywere widespread. She also worked for Gucci Group and helped start a handbag company in college that was launched on The Apprentice. Sasha has been to over 100 countries, was the 2016 Global Ambassador for Women in Travel and was named one of 35 leaders under age 35 to watch in the travel industry by Phocuswright.