Understanding your audience—a simple task, no? But great research can help you design great solutions. Join Becky Slogeris, human-centered designer and Associate Director of the Center for Social Design at Maryland Institute College of Art, for a hands-on workshop on how to do thoughtful, effective customer research. For the workshop, you’ll work on a research challenge posed by the leaders of a Yale-based social enterprise. Join us to learn about the human-centered design process with a focus on the research phase—meeting your target population where they are, asking great questions, and drawing deep insights from what you’ve heard.
Cosponsored by CBEY & Tsai CITY.