This workshop is the go-to for all you need to know to create your own brand, from figuring out a color scheme to designing your own logo. CITY mentor-in-residence Ellen Su will take you through these core concepts, along with brainstorming techniques to determine your brand message. Ellen studied art at Yale College and currently serves as co-founder and CEO of Wellinks, a wearble health technology startup.
This workshop is part of the Innovator's Toolkit, a series of free workshops focused on key skills for innovation. The series is presented by the Yale Collaborative on Social Entrepreneurship, a partnership of the Tsai Center for Innovative Thinking at Yale, Center for Biomedical Innovation and Technology, Center for Collaborative Arts and Media, Dwight Hall at Yale, InnovateHealth Yale, The Policy Lab, Yale Center for Business and the Environment, Yale Center for Engineering Innovation and Design, Yale Landscape Lab, and Yale School of Management’s Program on Entrepreneurship and Program on Social Enterprise.