What's in Store at the Greater Yale Case Competition – A Conversation with Julie Hawthorne

Julie Hawthorne

Julie Hawthorne

The Greater Yale Case Competition is being held Feb. 9-10 at Evans Hall, 165 Whitney Ave. Registration closes on Sat., Jan. 27. Details and registration here.

Below, a conversation with event organizer Julie Hawthorne, Manager of Business Development on the Case Study Research and Development Team at Yale School of Management.

Q: How did the Greater Yale Case Competition (GYCC) get started?

JH: There were a lot of different motivators for holding the event. One was the student interest in case competitions, especially at the School of Management. We wanted to run one that emphasizes interdisciplinary group dynamics. We thought it would be great to pull in expertise from around campus, from the School of Public Health, or Engineering, and get those teams together to not only work on their case competition skills but their team-building skills as well.

Q: Who is eligible to participate in the GYCC?

JH: Any current student at Yale—both undergraduate and graduate students. A lot of the competitions around here have been restricted to graduate students, especially in the School of Management.  But we’re inviting all the students of professional schools as well as undergraduates if they’d like to participate.

Q: What can you reveal about the style or subject of the case?

JH: The case itself will feature a prominent Yale or New Haven institution. It’s going to be a real scenario, a real dilemma that the institution is actually facing at the moment. For this year’s subject, it’s going to feature prominently the ideas of space-making, innovation and design. It will also address some business model innovation, and sustainability in that regard. An engineering or architecture student would have a lot to say about this particular case topic.

Q: What is your vision for the future of the GYCC?

JH: We really wanted this competition to challenge students to collaborate across disciplinary boundaries. We want it to stimulate students’ thinking about a multifaceted management problem. And this competition comes out of one of the School of Management’s missions, which is to be the most integrated management school with their home university. That’s something unique to Yale, and we hope to continue building upon that by connecting students, expanding their networks, and then enabling them to start working in teams outside what they would typically find at the School of Management. We also want it to be a benefit to the institution and the community, so this is, going forward, always going to have an impact on an institution within New Haven or greater New Haven. 

Q: What else should students know about the GYCC?

JH: Students from all areas of study will find something to grab onto with this particular case topic, and if you’ve never done a case competition before, this is a great opportunity to get your feet wet.  If you’re interested in management school, this would be a great way to start learning a little bit about what goes on in the School of Management. Mostly, it’s going to be really fun.  There’s going to be free food. We’ve got great sponsors. We’ve got a special awards dinner lined up that’s going to be really fun.  And I don’t know anyone who would turn down an event with cash prizes, not least of which is the $3,000 first place prize. This is the last week to register, so sign up! It’s a great way to meet new friends.

Emma Chanen is a Communications Intern at Tsai CITY.


Emma Chanen